Major Factors Influencing the Fast Moving Consumer Goods Dissertation

Major Factors Influencing the Fast Moving Consumer Goods - Dissertation Example According to the statistics, the country improved its net worth of FMCG from an initial $884 million in 2008 to $1 billion in 2011 (Iheduru, 2012). There is high competition in this sector, and this explains why majority of foreign-based firms have become interested in the Nigerian market. Many factors account for this scenario experienced in the Nigerian FMCG market. For example, strong economic growth, relatively political stability, and increased consumerism in the country can explain why FMCG market continues to expand in Nigeria. Nevertheless, the sector has not been immune to challenges, which tend to reverse the gains made in the sector. Some of the challenges arise from insecurity issues, political uncertainties in terms of post-election violence, infrastructural impediment, structural and regulatory bottlenecks, and distribution inefficiency (Iheduru, 2012). Therefore, it is in this state of lack of clarity that information has to be sought regarding Nigeria’s FMCG se ctor, and identify specific factors enhancing the growth of FMCG sector. FMCGs Industry Most literatures depict FMCGs industry to be concerned with production, distribution, and marketing of packaged products to diverse group of consumers. Various factors have been explored, which are perceived to have direct or indirect role in the development and sustenance of FMCG industry. Many of these factors can be categorized as both internal and external and have to do with general business environment (Paul, 2010). Therefore, some of the identified factors, which have made the industry blossom include the cost of operations estimated to be low, availability and utilization of efficient and effective distribution networks, the increasing competition in the sector that motivate many players, and the increasing number of people in different countries has also enhanced consumerism (Paul, 2010). These factors can be used to explain the Nigerian scenario, but other micro-aspects found in the country have to be investigated. In order to find out which specific factors have contribute d to progress of FMCGs industry in Nigeria, survey is conducted on a number of FMCGs in the country and analysis of generated resulted will be undertaken. The understanding is that, effective analysis of the results will clearly show which factors and to what level they have contributed to grow of FMCGs in Nigeria. How FMCGs companies in Nigeria try to build on their market share Increasing market share is one of the critical aspects players in the FMCGs industry try to achieve. Given that it was earlier identified that competition in FMCGs sector is increasing, the participants have innovated diverse methods and strategies to stay ahead of the rest. In other words, achieving competitive advantage and remaining in a win-win situation requires market participants (sellers) to identify the most appropriate and best strategies. For example, earlier studies that have been done have shown that, in order to create and increase market share, FMCGs firms adopt some of the following market s trategies. The firms innovate and market strong product brands as compared to their competitors (Gough 2004). Product brand is one of the most frequently and thoroughly used strategy by FMCGs firms to identify, penetrate, and control markets in different regions in which they operate. By owning and promoting strong brands, firms are able to resonate well with a particular market niche, which subsequently leads to increase in market share, a fact

Professional goals Assignment Example | Topics and Well Written Essays - 1250 words

Professional goals - Assignment Example I established that the process has to be carefully managed if I am to fit into practice. Fitting in is quite difficult given the experience that I had during my placement. Fitting-in is a complex process requiring support from peers and the experienced nurses. However, I believe that with the correct mindset and determination together with support from experienced nurses, I can manage the transition. Duchscher (2008) argues that the graduate nurse is usually faced with a reality shock that comes from the discrepancy between what the draduate nurse has learnt in the classroom and what is actual or real in a health care setting. The graduate nurse in this case feels a sense of groundlessness. The resulting problems include anxiety insecurityand a feeling of inadequacy . Dyess and Sherman (2009) says that the problem is even more serious today because of the fact that the graduate nurse can take the licensure examination moments after graduation and enter into practice as a fully regist ered nurse in a matter of weeks. This is different from the earlier case where graduate nurses would get a temporary licence as they work with experienced nurses for a few months. According to Cubit and Ryan (2011), the situation is not completely out of hand and can be mitigated through proper support programs especially through Graduate Nurse Programs (GNP) that are provided by the health care organizations. This strategy will only be effective if it is not approached from an inculturation approach but rather a support and socialization approach in order to help the graduate nurse to fit in the system. I realized that it was not possible to do it on my own by moving straight into practice as I had little knowledge on the transition process and I was not aware about the graduate nursing programs available in my hospital setting. I would be in a better position if I developed the following †¢Reading more on the topic †¢Asking about other people’s experiences in orde r to learn from them †¢Find out the graduate nursing programs available at the hospital †¢Establish factors that contributed to my inability to fit-in and seek ways of mitigating them In order to know whether I gained from the learning or not, I will look at: †¢My transition process and establish whether it was successful or not †¢My knowledge of the transition process and if I can help others go through it †¢My understanding of the hospital graduate nurse programs The Nurse as a leader A leader is a person who is always looked at by others to provide guidance in situations of need. Being a leader is not a simple process and requires that one has an understanding of various issues around him or her and the people around him/her. I think that being a leader has to do with skills and capabilities that one has. It is thus not possible for anyone to be a leader. Leadership as a nurse is crucial in order to enhance patient care. I observed this during my placemen t as I got to understand what roles and responsibilities a nurse leader undertakes and how to effectively handle leadership roles. Nursing leadership is not a recent phenomenon. It is something that has been discussed for a while now (Stanley and Sherratt, 2010). The benefit of nursing leadership is seen in activities such as administration, education,